Wednesday, January 2, 2008

Online shopping grows, but slows

Consumers spent $28 billion online during this year's holiday shopping season, comScore said Monday in its latest tally of Internet spending.
That's up 19 percent from last year, which sounds pretty good, right? Wrong. The rate of increase is off from what the industry saw in 2006, when online shopping climbed 26 percent.
Ever optimistic, comScore said that online shopping still grew at a healthy clip, despite shoppers who were wrestling with higher gas prices, home mortgage woes and the jittery stock market.
The online metric mavens added that consumers spent $545 million the day after Christmas, more than double the sales on the same day last year and a sign that consumers were willing to take advantage of after-Christmas promotions.
This article appeared on page D - 1 of the San Francisco Chronicle Source: sfgate.com

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