AMD Displays Technology Leadership

AMD Displays Technology Leadership With New AMD Xilleon(TM) Panel Processors
for Outstanding LCD TV Image Quality

AMD today unveiled a new family of AMD Xilleon panel processors designed to
provide unrivaled visual quality in liquid crystal display (LCD) digital
TVs. AMD's new panel processors deliver advanced motion compensation and
frame rate conversion technology for excellent image processing, resulting
in a rich, immersive entertainment experience.

"The visual experience now defines the user experience. We are committed to
helping manufacturers deliver crystal clear '20/20 television' to a growing
mainstream market of digital TV consumers worldwide, enabling The Ultimate
Visual Experience," said Dave Di Orio, corporate vice president and general
manager, AMD's DTV division. "AMD is driving innovation and design
efficiencies with outstanding technology in highly integrated, flexible AMD
Xilleon processor solutions, which now span from TV motherboards to display
panels."

As consumers demand ever-larger TVs with greater visual clarity, such as
that offered by full high-definition (1080p) technology, the appearance of
picture defects such as blurred motion, or jerky movements referred to as
"film judder," can detract from the viewing experience and leave consumers
dissatisfied with their TV purchase. This trend toward larger TVs, coupled
with the global transition to digital TV broadcasts starting with the U.S.
in early 2009, has significantly increased the importance of DTV visual
quality.

To help LCD TV manufacturers deliver a superior visual experience, the new
AMD Xilleon 410, 411, 420 and 421 panel processor family is designed to
provide unrivaled picture quality up to full HD resolution, with design
flexibility to enable TV brand differentiation, and unprecedented system
integration to help reduce manufacturing costs. This advanced technology has
been chosen by Samsung, the world's largest provider of
thin-film-transistor, liquid crystal displays (TFT-LCD), for their patented
120Hz Motion Compensated Frame Interpolation solution.

"AMD Xilleon panel processors customized with Samsung proprietary McFi
technology are enabling us to set what is essentially a new industry
standard for crystal clear television picture quality," said Sang Soo Kim,
Ph.D., executive vice president and Samsung fellow, Samsung Electronics.
"Working closely with AMD helps us maintain our leadership position in
supplying superior panel solutions to our valued customers."

AMD Xilleon panel processors offer motion compensation and frame rate
conversion based on AMD's enhanced phase-plane correlation technology,
supporting high-quality visual processing for 100Hz/120Hz LCD TVs up to full
HD resolution. The key is the processor's ability to identify incoming
24Hz/60Hz film and video signals and convert them to 120Hz by determining
motion between picture frames and intelligently creating additional content
frames to represent that "in-between" motion with exceptional clarity. To
provide greater flexibility for manufacturers to customize their TVs, these
AMD panel processors offer a high degree of programmability and can be
integrated into the LCD panel subsystem or TV motherboard.

Mitsubishi MZW series 120Hz LCD TVs, which are based on Samsung's McFi
solution and the AMD Xilleon panel processor, are available in three panel
sizes in Japan. Other leading TV manufacturers are expected to adopt AMD
Xilleon panel processors in early 2008.

Source: foxbusiness.com