Jajah Advertising: AdWords of the Future

The term "Google AdWords" probably means something to you. For many businesses, it means a stream of revenue that was unheard of ten years ago but which is critical to business success today.

But Web 2.0 is changing quickly and AdWords is only one option for online advertising today. Jajah is on the cusp of creating something quite similar to AdWords for VoIP, bringing advertising technology to the computer communications systems being used in the modern market.

Jajah has launched an opt-in advertising voice service, dubbed "The World's First Voice 2.0 Advertising Network", which will go live at the end of this month. Jajah users can elect to add advertising and get to share in the earnings that occur as a result of the audio ad. This reduces the already-low cost of the VoIP call. The business saves money by electing to use advertising and may even find that profits are being made. Doesn't sound possible? Neither did making money from AdWords.

Advertising is obviously an important aspect of any business. Since the development of AdWords, we have seen advertising change so that everyone involved can benefit. The user receives marketing that targets his/her shopping preferences rather than being bombarded with ads that hold no interest. The advertiser sees a boost in sales of products or services. And the platforms assisting with the ads, be it websites or the new VoIP technology, earn money off of helping to facilitate the transaction.

People have expressed concerns in the past about phone advertising. This is because no one wants their calls interrupted to be brought an "important message". However, the public is becoming more accepting of phone advertising with the changing mobile technology which has begun to incorporate targeted ads on Wi-Fi connected phones. Jajah is making the next leap by bringing this technology to VoIP.

When you make a VoIP call, you normally hear a ring before the recipient picks up (as with any phone). Instead of the ring, you will hear the ad. The ad will be targeted to the details of your call. So if you're calling a client in Los Angeles from your office in San Francisco, you may hear an ad for a restaurant near you in San Francisco or for a great hotel offer in Los Angeles. The advertisements are short and sweet, you can take them or leave them and then your call is connected.

As a businessperson, this offers many benefits. The most obvious one is that you'll reduce your call costs and earn money if you're already using Jajah for your VoIP system. But even if you're not using Jajah, benefits could follow. You could be among the first to get in on advertising on the Jajah system. People all around the world could be hearing new audio ads with your message. It's a novel approach to advertising and forward-thinking companies are always seeing if novel can work in their favor.

Question of the Day: As a Jajah user, would you opt-in to allow advertising to further reduce your VoIP call costs?
Source: pcworld.ca